Privacy policy
Your Privacy Matters to Us
EFFECTIVE DATE: 26.02.2025
lofties.com (our website) is provided by Lofties GmbH, Sihleggstrasse 23, 8832 Wollerau, Switzerland (‘Lofties’, ‘we’, ‘our’ or ‘us’), a modern baby care products e-commerce website. We are the controller of personal data obtained via our website, email, and certain marketing activities, meaning we are legally responsible for deciding how and for what purposes it is used.
At Lofties, we take your privacy very seriously. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use, and share your personal data. It also explains your rights in relation to your personal data and how to contact us or supervisory authorities in the event you have a complaint.
When we collect and process your personal data, we are subject within Switzerland to the Swiss Federal Act on Data Protection (FADP) and within Europe to the EU General Data Protection Regulation (EU GDPR) in relation to any services we provide to individuals in the European Economic Area (EEA).
Who Are We?
This privacy policy is issued by Lofties GmbH, a company incorporated and registered in Switzerland under company number CHE-341.689.162
Meaning of Personal Data
Personal data means any information relating to an identified or identifiable individual (known as the data subject). This includes, but is not limited to, name, address, contact details, IP address, demographic information, and other identifiers.
Special category personal data includes sensitive information such as racial or ethnic origin, religious beliefs, health data, and biometric data. We do not process such data unless explicitly required and with your consent.
Personal Data We Collect About You
We collect personal data throughout our relationship with you, including:
- Name and contact details (email address, phone number, postal adress)
- Demographic information (age, nationality, preferences)
- Online interactions (website usage, social media engagement)
- Responses to surveys, competitions, and promotions
- Information from linked accounts (e.g., Facebook, Instagram)
- Data from cookies and tracking technologies
Failure to provide certain data may delay or prevent us from offering services to you.
How Your Personal Data is Collected
We collect most personal data directly from you via our website, customer surveys, testing programs, and marketing interactions. We may also collect data from:
- Public sources (online directories, social media platforms)
- Lofties' customer advisory panels
- Third-party partners
- Cookies (see ‘Cookies’ section below)
How and Why We Use Your Personal Data
Under data protection law, we can only use your personal data if we have a lawful basis, including:
- Consent (where required)
- Contractual obligations (e.g., processing an order)
- Legal and regulatory obligations
- Legitimate interests (e.g., improving our products and services)
Examples of Processing Activities:
| Purpose | Legal Basis |
|---|---|
| Product development and improvement | Legitimate interests |
| Delivering our services to you | Contractual obligations |
| Fraud prevention | Legal obligations & legitimate interests |
| Marketing communications | Legitimate interests or consent |
Cookies
We use cookies to enhance your browsing experience. You can manage cookies through your browser settings. For more details, visit www.allaboutcookies.org.
Third-Party Links & Integrations
Our website may contain links to third-party websites. Clicking on these links may allow third parties to collect your data. We are not responsible for their privacy policies and recommend reviewing them separately.
Marketing Communications
We may send you updates on our offerings. You can opt out at any time by:
- Clicking the ‘unsubscribe’ link in emails
- Contacting us at hello@lofties.com
- Updating preferences on our website
We will never sell your personal data for marketing purposes without your explicit consent.
Who We Share Your Personal Data With
We may share your personal data with:
- Third-party service providers (e.g., IT, analytics, payment processors)
- Professional advisors (e.g., lawyers, accountants)
- Regulatory authorities (as required by law)
- Business partners (with your consent)
We require all third parties to respect the security of your data and comply with legal obligations.
Where Your Personal Data is Held
Your data may be stored at our offices, partner agencies, or secure third-party data centres. Some of these third parties may be located outside Switzerland/EEA. When transferring data internationally, we ensure adequate protection through:
- Adequacy decisions (for recognized safe countries)
- Standard Contractual Clauses (SCCs)
- Other legal safeguards
Data Retention
We retain your personal data only for as long as necessary for the purposes outlined in this policy or to comply with legal requirements. After that, we securely delete or anonymise your data.
Your Rights
Under Swiss and EU data protection laws, you have rights including:
- Access: Obtain a copy of your personal data
- Rectification: Correct inaccurate data
- Erasure: Request deletion of your data
- Restriction: Limit data processing in certain circumstances
- Portability: Request transfer of your data to another service provider
- Objection: Object to data processing (e.g., direct marketing)
- Automated decision-making: Not be subject to automated decisions affecting you
To exercise your rights, contact us at hello@lofties.com.
Keeping Your Data Secure
We implement strict security measures to protect your data from unauthorised access, loss, or misuse. If a data breach occurs, we will notify you and relevant authorities as required by law.
How to Complain
If you have concerns about our data practices, please contact us at hello@lofties.com. You also have the right to lodge a complaint with:
- Switzerland: Federal Data Protection and Information Commissioner (FDPIC)
- EU: The relevant data protection authority in your country
Changes to This Policy
This policy may be updated periodically. We will notify you of any significant changes through our website or email.
Contact Us
If you have questions about this privacy policy, please contact us at:
- Email: hello@lofties.com
- Postal Address: Lofties GmbH, Sihlegggstrasse 23, 8832 Wollerau
